Primary Field

This is a break-down as of January 25, 2012.

Obama
Weaknesses:

  • Economy is still weak.
  • Perception that he isn’t doing anything/ineffective.
  • Perception that he doesn’t care about his job performance.
  • Perception that he allows political games to prevent him from doing what’s right for the country.
  • Perception that he’s weak on foreign threats.
  • He pushed through a large, expensive insurance reformation while the country was dealing with economic instability.
  • Perception that his political views aren’t consistent.

Strengths:

  • He pushed through a major insurance reformation even while the country was dealing with economic instability!
  • He’s the incumbent.
  • He appears presidential.
  • His base is large and it is virtually impossible to lose their support.

Romney
Weaknesses:

  • Perception that he made his money solely by firing people.
  • Perception that (some of) his policies are too left-wing.
  • Unanswered questions about his financial dealing (offshore accounts).
  • Perception that his political views aren’t consistent.

Strengths:

  • He has large name-recognition.
  • As a former republican governor from Massachusetts, he can work with Democrats.
  • He has been through the primary season before, so he should be equipped to succeed.

Gingrich
Weaknesses:

  • He has aligned himself with Sarah Palin.
  • Perception that he’s a weasel.
  • Perception that he’s two-faced.
  • Perception that he’s immoral.
  • Perception that he took money from places that he advocated and advocates shutting down.
  • Perception that he’s unstable.
  • Perception that he cares more about himself than the Republican party or the country.
  • Perception that his political views aren’t consistent.

Strengths:

  • He has aligned himself with Sarah Palin.
  • He is a good orator.
  • He rabble-rouses effectively.
  • He currently espouses Conservative principles that resonate with his base.

Paul
Weaknesses:

  • Perception that he’s kooky.
  • Perception that he’s a racist.
  • Perception that he’s antisemitic.
  • Perception that he’s weak on foreign policy.
  • Perception that he has no chance to win the nomination.
  • Perception that he’s old.
  • His base tends not to vote in elections.

Strengths:

  • He resonates well with young, idealistic, and conspiratorial people.
  • He appeals to some libertarians.
  • Perception that his political views are consistent.

Santorum
Weaknesses:

  • Little name recognition.

Strengths:

  • His ideology would resonate with the Conservative base, if they knew about him.
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